Walmart+ Week

Walmart+ Week is a fun and energetic campaign built around the idea of having everything you need for the perfect summer. The goal was to create a vibrant summer anthem that connects with the audience, from the catchy 30-second spots to the bold pop of color in the visuals. Every element comes together to bring the spirit of summer to life in a way that's both engaging and on-brand. By blending these elements seamlessly, we have a campaign that reinforces Walmart+ as the ultimate destination for all your summer essentials.

CREATIVE DIRECTOR: Ajana Green
DESIGNERS: Jemille Rancy, Susie Zhou, Scott Huster, Hima Boinpally
COPYWRITER: Jordyn Martin, Gabby Gerstley

The brief

For one week only, Walmart+ members can unlock additional savings on specific benefits and gain access to exclusive offers. The goal is to spread the word about these special deals, making sure current members know about the extra values they can unlock, while also generating excitement and buzz to attract new consumers to Walmart+.

Logo-lockup-yellow.png
Group 40.png
Type 1 (1).png
Sunsout 1 (1).png
GettyImages-1481366220.png
GettyImages-1394669799 1.png
Group 39.png

Results

For this summer campaign, we developed a dynamic suite of visuals to capture the season's excitement. It all kicked off with a direct mailer I designed, sent exclusively to Walmart+ members, giving them a sneak peek of the exciting offers awaiting them. This was followed by a targeted email series, featuring exclusive offers tailored to members, and personalized recaps highlighting the benefits they engaged with most. The strategy was designed to drive both excitement and relevance, making each communication feel special and directly connected to their unique Walmart+ experience.