Whole Foods Market
Gainesville Grand Opening
Whole Foods Market preparing for the grand opening of its newest store in Gainesville, Central Florida. This campaign aims to create a meaningful connection with the local community by generating excitement and showcasing Whole Foods’ core values.
CREATIVE DIRECTOR: Sarah Farsh
ART DIRECTOR: Holman Aguirre
DESIGNER: Jemille Rancy
The Brief
Each Whole Foods Market location is thoughtfully designed to reflect its unique local community and environment. The goal is to conceptualize a range of signage that captures the store's distinct identity
Results
For the Gainesville location, I designed and created a suite of in-store signage across 11 departments, including posters, window clings, shelf scrapers, rectangular banners, department menus, and additional assets. In addition to in-store materials, I also created out-of-home (OOH) signage, such as fence wraps and direct mailers, to drive awareness and excitement in the local community.
Juice bar cling signage
Layout design for OOH signage
