Nutty Business
The company recognized the need for a specialized strategy to drive bulk sales to small businesses, particularly in products like candies, flours, and powders. A dedicated B2B webpage was needed to cater specifically to this market, offering a streamlined and tailored experience.
ART DIRECTOR: Jemille Rancy
PHOTOGRAPHER: Carol Zeitune
COPYWRITER: Stephanie Hart & Charolette Hammond
The Brief
Nuts.com faced the challenge of effectively penetrating the B2B market. I was tasked to redesign a new webpage layout for the B2B side of business. The goal is to create a clean, modern design that makes information easier to access.
The Results
A new site layout was developed using Adobe XD and Sketch, focusing on a cleaner, more modern design. The layout was tested for ADA compliance to ensure accessibility for all users. The redesigned site successfully improved navigation and provided a more streamlined, user-friendly experience. In focusing on the B2B market, the results showed that businesses responded positively to a tailored webpage designed to address their specific needs, including personalized features like business type categorization and dedicated customer service representatives.
