Nuts For Social
A campaign to revamp Nuts.com social media presence to reflect the current market trends while maintaining the brands presence in the market.
Studies found a disconnect between the audiences wants and what’s being displayed on social platforms. A social media strategy was devised to showcase what consumers wanted to see which was product selection & variety. Maintaining the brands visual elements, a variety of social assets were devised showcasing products in a colorful and vibrant manner.
ART DIRECTOR: Jemille Rancy
PHOTOGRAPHER: Carol Zeitune
COPYWRITER: Charlotte Hammond
The Brief
The company's social media page had become outdated and no longer aligned with the energy and values we wanted to project. The design and content hadn’t kept up with the latest trends, which led to lower engagement and less connection with the audience. To stay competitive and relevant, we needed to refresh their social media presence—something that aligns better with who they were today and what their followers expect from them.
Insights & Findings
Through a series of tests, we found that our audience responded better to vibrant product visuals paired with family-friendly imagery. This combination led to higher engagement and more meaningful interactions, highlighting the power of warmth and energy in connecting with consumers.
The Results
Consumers were thrilled to discover new products or find items they didn’t even know Nuts.com offered. To highlight the brand’s wonderful variety, a series of fun, mini campaigns were launched, including the Trial Mix of the Month, Nutty Comparisons, and Seasonal Delights. These campaigns were designed to share the excitement of exploring new favorites and celebrating the diverse range of products available.
