Nuts.com x Delta airlines
Nuts.com, a family-owned business committed to offering premium nuts, dried fruits, and snacks in sustainable, biodegradable packaging, is expanding its reach beyond its Newark, New Jersey roots. With an ever-growing product lineup, including a diverse range of snacks, the brand is strategically positioning itself for broader recognition.
ART DIRECTOR: Jemille Rancy
PHOTOGRAPHER: Carol Zeitune
COPYWRITER: Stephanie Hart
The Brief
Expand consumer reach and introduce new customers to the world of Nuts.com while giving them a taste of the high-quality products we offer.
Insights & Findings
I had the opportunity to design the packaging for the collaboration between Nuts.com and Delta Airlines, which was a fun project. The goal was to create a design that felt warm and welcoming, capturing the essence of both brands while maintaining a distinct Nuts.com identity. I carefully crafted the packaging to ensure it felt both familiar and premium.
One key consideration was the issue of peanut allergies, so we decided to feature almonds as the exclusive inflight snack for Delta passengers. This thoughtful choice not only enhanced the overall customer experience but also helped ensure the campaign's inclusivity. The partnership proved successful in driving increased traffic to the Nuts.com website.
The Results
The "Some snacks taste better" campaign was a huge success! It gave us the chance to really elevate the Nuts.com brand, driving a noticeable increase in website traffic and boosting visibility in the process. By offering a special promotion, we not only encouraged consumers to explore the site but also introduced them to the quality and variety that makes Nuts.com stand out.
